so, every now and again, having different campus/order-based events seems fun, maybe with a creepy/alarming twist?

Eg, hazing. For some frats that's just not eating for an amount of time, or doing some vaguely weird shit. This is outright life or death, and you have to use your curse at least once to get in.

Or, after-game party gets...very weird. Maybe characters are "encouraged" to participate in weird arcane magic rituals late into the partying? My university burns an effigy of our rivals at stake, irl, before the major game season. Maybe this could be taken a few notches up?

Pre-midterms/finals cram sessions could get strange?? Idk on this one, but the thought of stressed college students suddenly turning over monstrous and then receeding once it's done seems fun